JO Actively Trying helps couples maintain that sense of sensuality while trying to conceive. Actively Trying is a specialized lubricant designed to maintain an environment conducive to fertilization. Unlike typical lubricants, Actively Trying has been formulated - and tested - to optimize sperm motility. Simultaneously, it delivers the silky-smooth feel and comforting glide of our water-based lubricant, making it easy for couples to connect on a sensual level as well.